If a tree falls in the middle of a forest and there's no-one around to see it, did it even happen?
Okay so that may be a little bit cheesy. However, the point stands that the work that goes into your event shouldn't necessarily be confined to just people who can physically attend it.
The popularity of online streaming is at an all-time high. Platforms such as Twitch, YouTube and Facebook Live have allowed video media to be shared quickly and in an exciting way. People from across the globe can be tuning in within seconds, through the power of social media.
Game/ eSports streaming is one of the most popular occurrences of web broadcasting but many brands have now got in on the act too. Companies are discovering how powerful a tool it can be in engaging with their clients and how it can directly and indirectly result in additional sales.
We've seen web broadcasting be used as a marketing tool in many ways. Some use it to publicise an upcoming event, to get a great reach on a product launch and of course to broadcast sports and eSports events.
Want to find out how we can help you achieve your global reach goals? Get in touch.