October 15, 2018

1)     Not understanding the objective

We’ve seen a rush since mid-2017 for automotive and motorsport linked businesses and organisations to be involved in “esports”. From the outside, it often appears that there isn’t a concrete reason other than th...

Every so often there’s a rush to claim a stake in the hot new thing. There was the dotcom boom, blockchain is now a popular commodity and now you’ve got companies from across the motorsport spectrum rushing to be connected to the new hot thing in their neighbourhood –...

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The Racing Esports “Gold Rush”

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