

7 Mistakes from Eracing (Motorsport Esports) Events
1) Not understanding the objective We’ve seen a rush since mid-2017 for automotive and motorsport linked businesses and organisations to be involved in “esports”. From the outside, it often appears that there isn’t a concrete reason other than the worry that everyone else is doing it and we don’t want to be left behind. This results in poorly planned events or rushed concepts that don’t resonate with the type of audience that would normally be interested in these events.