

Nissan GT Sport Cup - Press Release
Virtually Entertained are excited to announce that they will be supporting Nissan’s motorsport and logistics agency GTA Global in producing the Nissan GT Sport Cup. The Virtually Entertained team will be providing their expert technical support and live broadcasting capabilities to the competition’s in-person finale held at the Circuit de Barcelona-Catalunya during the final weekend of the 2018 Blancpain Endurance Series. There are several once in a lifetime prizes on offer t


Le Mans Esports Analysis
I firstly want to preface the following analysis with my own thoughts: any time a major player from real-world motorsports gets involved with esports/eracing it can only be a good thing. It shows a positive analysis from the ACO around the potential of esports and they are not keen to be caught on the back foot. The Reaction Hardcore gamers can be a vocal bunch. Among the ‘sim racing’ community you often hear arguments about which platform is most realistic and putting down w


Engagement at B2B Events
Asides from our esports competition work, the majority of our enquiries come from businesses looking to make the most of their events by having an engaging virtual activity on a stand. Of those enquiries almost all of them are for use at B2C events where members of the public are enticed onto the client’s stand, creating positive engagement for the business – it’s great for brand awareness and a perfect conversation opener. It’s much rarer for us to be invited to help at a B2


Le Mans and Endurance Esports
Endurance racing is a form of motorsport meant to test the durability of equipment and endurance of participants. With the 86th running of the prestigious 24 Hours of Le Mans this weekend, we thought it would be an appropriate time to look back at some of the endurance events we have competed in and organised. Virtually Entertained are no strangers to the world of Endurance Racing. We are all racers at heart - we’ve seen both the extreme high and lows of such an emotional rac


Wasting an Activation
This weekend I was walking around the “Centre MK” (yes I’m from the land of roundabouts and concrete cows but don’t hold that against me) and I noticed something really frustrating. In the middle of a space was an automotive manufacturer and some hybrid cars. Despite the shopping centre being busy, in the 10 minutes that I observed the stand there were just two people that got close to the cars. When there’s a throughput of hundreds (if not thousands) an hour, that’s a disapp