

Forming Partnerships: Not All About Money
I think that it’s really important that you closely examine why you entered business. Was it for fame, fortune or something bigger? Of course, all of us want financial stability for yourself and your family but for me there’s something more important – what are you aiming to achieve in business? For me, I want to ensure that eSports and more specifically the sub-genre of sim racing becomes a globally accepted form of entertainment with high levels of engagement and enjoyment


The Importance of Reliability
Sim racing is the only esport which replicates real life. Drivers can virtually go to any circuit with any car, spend hours perfecting the driving line and learning the track for a fraction of the cost of reality. Imagine the frustration of transporting a car and race team to a track for a test session and a mechanical gremlin hits which keeps you in the garage all day. It’s expensive, potentially a waste of time and most importantly no longer enjoyable. Even with advances in

Sportsmanship: Running The Perfect Sim Racing Event
One of the fundamental aspects of motorsport will always be sportsmanship. To take to a race track with a powerful vehicle and run side by side with another competitor inches away requires talent, guts, bravery but most importantly, sportsmanship. Neither driver wants to crash, no matter how competitive they may be and with potential for injury if incident occurs both drivers must put some trust and faith in their opposition. Unlike other eSports, Sim Racing is unique where a


A Global Sim Racing Esports Championship? Here’s Why It Will Be Amazing For Brands.
You may or may not have seen or heard about Ross Brawn (F1 Sporting Director) talking about the potential for gaming to improve the spectacle in F1. He touts ideas such as “if we change the aero property of the cars and that is fed into their community, does that create a better race or not from their experience?" Sounds good so far. However, alongside that, I would love to see a spectacle almost as big as the main show itself; one that you and I can enter from our living roo

Making The Right Broadcasting Choices
Here at Virtually Entertained, we specialise in concepts and ideas within the esports world. In the last few years there has been a huge rise in live streaming via Facebook, YouTube, Twitch and others. Streaming has become accessible, where anyone can broadcast their gaming direct to a captive audience. In 2016, the UK esports Audience grew to 6.5 million people, with 3.1 million watching more than once a month, with an intended 7.5% growth year on year. The global esports au


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"What makes a great event? What makes a great exhibition? What do we want at the end to have achieved?" These are always the questions that companies ask when looking to showcase their company. Throughout the years the team and I have been running events from small dinner functions to full blown product launches and always ensured a professional and enjoyable experience. Lets start with Exhibitions stands: We all know about how some stands look the same with pop up banners, l


There are PROFESSIONAL video game players?
Yes. And it can be quite profitable too. Depending on the game, millions of dollars of prize winnings and sponsorship went to certain gamers last year. The global prize money for 2016 $95mil. The biggest trend in the prize money pool is where the money is earnt. Whilst you can make some money from competing online, gamers are expected to travel to tournaments (of which, there are now many!). ‘The International 2016’ DOTA2 championship last year had a prize fund of over $18mil